Thursday, April 30, 2009

Personal Style

Understanding your own personal style, what makes you feel good about yourself and comfortable in your own skin, is the key to fashion. Without this understanding it just won’t matter what you do, you’ll never be relaxed and have that ‘je ne sais quoi’ of a woman fully in tune with herself.

This personal style is not about cost or the name on your tags. It’s that unique look and fit each individual has and is exhibited based on values, experiences, body type, budget, social interactions…almost anything. Have you ever heard someone say, “does this suit me?” While they are asking if they look good, it’s more than that. They’re asking if it’s good for them, for their personality.

My favourite and most interesting personal styles are:

  • Shabby Chic – Comfortably and elegantly dressed down.
  • Geek Chic – Embracing your inner Geek outwardly…reclaiming and accepting that everyone has a little geek in ‘em.
  • Indi Tailored – A cross between a dressed up skater and indi rocker.
  • Traditional Emo – Emotionally charged casual fashion that is clean cut and streamlined.

While not all of these are my personal style, they are all very different and distinct. Those embracing these fashions have a strong sense of self and take it to the next level to outwardly express how they feel and where they are in life.

Isn’t fashion interesting?

Wednesday, April 29, 2009

Choochi

What is Choochi?

It’s where sophisticated style meets urban design, where the classic element of pearl transcend day and evening, and where traditional elegance becomes contemporary chic.

At Choochi we bring the classic element of freshwater pearl to all our handcrafted designs, allowing you the opportunity to add a touch of elegance and tradition to your daily style. As part of this unique approach to design, we mix this elegance and tradition of pearl with contemporary chic; coupling our hand selected freshwater pearls with remarkable precious and semi precious stones as well as metals for balance and pure excellence.

Our clients are confident, strong, and distinguishable and expect nothing less in their fashion.